- Because we love jewellery, and sometimes, that really is enough of a reason.
- Jewellery amplifies our beauty, lending just the right amount of flair and grace to complete our style.
- We aspire to look different every day. Different kinds of jewellery can break the monotony.
- For the beauty of it, and beauty, as they say, is an excuse for itself.
- Jewellery as a celebration of life itself, imparting joy and happiness.
- The right jewellery can boost our confidence, emboldening us to face the world.

- To charm the eyes of all those who admire us.
- To preserve and perpetuate our traditions and beliefs.
- As a gift for our loved ones, and what better way to express our love than through the eternality of jewels.
- Life is transitory, but jewellery stays. It is a token of remembrance from our previous generation.
- Jewellery is a way to flaunt our affluence.
- Jewellery for each festivity, and in a land as culturally diverse as ours, we have a myriad deluge of festivals to celebrate.
- To adorn every occasion that arises within the family.
- Traditional or ethnic jewellery has the ability to lend a royal touch to our everyday ensemble.
- Jewellery is one of the safest forms of investment in today's fluctuating global markets, acting as a sure wealth preserver.
- As shagun, for auspicious beginnings of a new relationship.
- As a fashion accessory.

- To stand out as extraordinary among a crowd of people.
- As a token of the promise of an everlasting relationship, such as promise rings, love bands, or the mangalsutra worn by most Indian married women.
- The craft of jewellery making dates back to ages. Wearing a particular kind of jewellery is a celebration of the craft itself.
- For luck and for auspiciousness.
- Jewellery often becomes an outlet for expressing one's individuality, a statement of our self-identity.
- Our personality is the canvas to express our creativity and artistry, and we can do that through our jewellery.
- Wearing jewellery has astrological implications too. Gemstones and metals can have positive influence on the planetary position.
- To enhance our bond with nature and Mother Earth, particularly in the form of Eco Jewellery.
- Jewellery is said to have the ability to channel the energy within you into fruitful pursuits.
- Earrings are said to aid the body in a way by influencing and improving the functions of the kidneys and bladders through the nerve connecting them to the brain.

- Maangtikas, Jhoomars and other forehead jewellery are said to be able to regulate blood circulation and reduce headaches.
- Nose rings, like Naath, aid in both breathing problems, and is also closely associated by Ayurveda with the female reproductive organs.
- Bangles have the ability to increase circulation and provide friction to the pulse points in the hands, channelling energy back into the body.
- Necklaces such as Maala, Haar or Satli puts a mild pressure on certain acupressure points surrounding the neck which helps in reviving blood circulation.
- Armbands such as the Vanki worn on the upper arm is said to ward away evil.
- Rings have been acknowledged as having a deep impact on physical, emotional and mental health of the wearer across the world, acting on the close proximity to nerves and veins connected directly to the brain.
- The hip belt, one of the most sensuous pieces of jewellery was often used in olden times to regulate body shape and prevent fat and pot bellies.
- For some, the entire process of consideration and selection of jewellery becomes a calming preparation to facing the world.
- And lastly, we wear jewellery just because... 'sometimes you really don't need a reason.
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